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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q84-Q89):
NEW QUESTION # 84
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Identify what key the customer wants and have the MC Contact model control it.
- B. Get existing records updated with new Keys sourced from Sales Cloud instance.
- C. Purge the current records and carry on with new keys sourced from Sales Cloud.
- D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Answer: B,C
NEW QUESTION # 85
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Upload data files to Marketing Cloud using SFTP instead of FTP
- B. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
- C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- D. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
Answer: D
Explanation:
SSH key authentication is a method of authenticating FTP users using SSH keys instead of passwords. SSH keys are more secure than passwords because they are encrypted and do not expire or need to be changed periodically. By requesting SSH key authentication to be enabled for their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing Cloud using SFTP without having to update their file transfer script on the data warehouse each time a password changes and without compromising security. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_enable_ssh_key_authentication_for_ftp_users.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_overview_create_an_ssh_key_in_key_management.htm&type=5
NEW QUESTION # 86
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Tracking Extract.
- B. Create and execute a SQL Query against the _Click data view.
- C. Create and execute a Subscriber Engagement report.
- D. Create and execute a Data Filter on the_Click data view.
Answer: B
NEW QUESTION # 87
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. Personalization strings
- B. AMPscript
- C. Guide Template Language
- D. SQL Query
Answer: B
NEW QUESTION # 88
Which combination of audiences can be selected in the recipient section for a specific Send?
- A. Lists or Data Extensions
- B. Contacts or Audiences
- C. Lists and Data Extensions
- D. Lists and Audiences
Answer: A
NEW QUESTION # 89
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